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Category philosophy
What makes a great
face wash?
The first and most important step of any routine. OLOOK cleansers remove impurities without stripping the skin barrier — using amino acid and glucoside surfactants that respect skin's natural pH.
Most cleansers do too much damage in trying to clean. We formulate around the principle of selective cleansing — removing what doesn't belong while preserving the lipids and proteins that do. Your barrier starts here.
Who is this for?
Every skin type benefits from a well-formulated cleanser. Especially important for oily, acne-prone, or sensitive skin where the wrong cleanser triggers a cycle of damage and overproduction.
When to use it
Morning and evening. Double-cleanse in the evening if you wear sunscreen or makeup — an oil cleanser first, then a water-based cleanser second.
Ingredient intelligence
Ingredients that
actually work.
Every active in every OLOOK formula is included at a concentration supported by clinical evidence — not at trace levels for marketing claims.
Amino Acid Surfactants
ActiveGentle cleansing · pH-balanced
Concerns
All skin types, sensitive skin, barrier repair
Placement
Step 1 of every routine — morning and evening
Glucosides (e.g. Coco-Glucoside)
ActiveMild surfactant · Plant-derived
Concerns
Oily skin, acne-prone skin
Placement
First step, morning and evening
Salicylic Acid (BHA)
ActivePore-clearing · Anti-acne · Exfoliating
Concerns
Acne, blackheads, oily skin, congestion
Placement
AM or PM — not recommended for dry or sensitive skin daily
Panthenol (B5)
ActiveSoothing · Moisture-retaining
Concerns
Sensitive skin, post-treatment care
Placement
AM or PM, supports barrier during cleansing step
Face Wash
The full collection.
Routine placement
How to fit this into
your daily ritual.
Morning and evening. Double-cleanse in the evening if you wear sunscreen or makeup — an oil cleanser first, then a water-based cleanser second.
Wet face with warm water
Warm water loosens sebum and debris, opening up pores slightly.
Apply cleanser, massage 30–60 seconds
Circular motion removes impurities without micro-tearing.
Rinse with cool water
Cool water helps settle pores and removes cleanser residue fully.
Pat dry, continue routine
Patting (not rubbing) prevents friction damage. Apply serums while still damp.
Educational content
Understand before
you buy.
AI Skin Guide
Not sure which product
is right for you?
Ask our skin guide anything — which ingredient to use, how to build a routine, or which face wash suits your skin type.
Our commitment
Formulation you
can trust.
pH-balanced to 5.5
We formulate every cleanser within the skin's natural pH range — never alkaline, never disrupting the acid mantle that protects your barrier.
No harsh sulphates
No SLS, no SLES. Our cleansers use amino acid and glucoside surfactants that clean effectively without the barrier damage associated with conventional detergents.
Barrier-conscious formulation
Cleansing is where most routines go wrong. We build every cleanser around what the skin keeps, not just what it removes.
FAQ
Common questions about
face wash.
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